AI-Era Marketing Strategies for Office Managers, Presented by Patrick McDonald

Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)

Your role as an office manager is at the center of keeping the schedule full, managing patient flow, and driving practice growth. But the marketing tactics that once supported those efforts—websites, SEO, even traditional ad campaigns—are quickly losing their impact in the AI era. Patients are now making decisions about their dental care before they ever pick up the phone, and if your practice isn’t positioned correctly, you may never even get the chance to compete.

This session will give you the practical knowledge and tools you need to spot outdated strategies, adapt to the new patient journey, and keep your practice ahead of the curve.

What You’ll Learn:

• The End of Traditional Funnels - Patients are no longer moving neatly from awareness → consideration → booking. In an AI-driven world, many are choosing their dentist before they ever call your office. You’ll learn how to adapt to this new decision-making process.
• The Zero-Click Reality - More and more, patients are getting answers directly from AI search results—never clicking through to your website. We’ll explore how to ensure your practice still shows up where it counts.
• Beyond Google: The Post-Search Era - From AI assistants to voice search to social platforms, patients are being guided by new technologies. Discover how to make sure your practice becomes the default recommendation across these emerging systems.
• The Authority Monopoly Method - It’s no longer enough to “rank for keywords.” You’ll learn how to help your practice control the broader digital narrative, so AI platforms and local search consistently highlight your office as the trusted choice.
• Understanding Today’s Patient Psychology - Today’s patients are more tech-reliant, impatient, and skeptical than ever before. We’ll break down how their behavior has changed—and what your front office can do to match these new expectations.

Why Attend?

This isn’t about adding one more marketing tactic to your already full plate. It’s about giving you, the office manager, the insights and tools to:

• Keep schedules full in an AI-driven marketplace
• Identify wasted marketing spend on outdated methods
• Position your practice to capture patients before competitors even know they’re looking
• The practices that embrace this shift will dominate their markets over the next decade. The ones that don’t will face rising costs, shrinking returns, and increasing frustration.

Warning: This session will challenge some of the “tried and true” marketing methods you may be used to. If you’re committed to yesterday’s strategies, be prepared to rethink your approach.

The marketing playbook has changed—learn how to keep your schedule full in the AI era of zero-click searches.

Course Learning Objectives:

• Identify outdated dental marketing tactics that reduce ROI and hinder patient acquisition.
• Explain how AI-driven search is reshaping the way patients find and choose dental providers.
• Describe the “zero-click” patient journey and outline strategies to capture patients who never visit the practice website.
• Discover how to apply methods to improve visibility across AI assistants, voice search, and social recommendations.
• Analyze shifts in patient psychology and decision-making to enhance front office communication and scheduling.
• Develop a step-by-step action plan to future-proof the practice’s marketing strategy.