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Before They Ever Sit Down: Building Trust, Value, and Loyalty Before Treatment Begins, Presented by: Laci Phillips Newland

Before They Ever Sit Down: Building Trust, Value, and Loyalty Before Treatment Begins, Presented by: Laci Phillips Newland

Approved for 1.0 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)

Patients begin forming opinions about your practice long before they ever meet the doctor. From your website and online presence to the first phone call, arrival, communication, handoff, and follow-up, everytouchpoint either builds confidence or creates doubt. In this engaging and highly visual course, attendees will learn how to evaluate the patient journey through the eyes of today’s consumer and create a more intentional, consistent, and memorable experience from first impression to lasting loyalty.

Course Learning Objectives:

  • Identify where patient expectations are formed before the appointment even begins
  • Recognize the moments that either build trust or create friction throughout the patient journey
  • Evaluate how communication, environment, and team consistency shape patient perception
  • Strengthen handoffs, verbal skills, and follow-up systems to create a more seamless experience
  • Apply practical strategies to build loyalty, increase case acceptance, and elevate the overall patient experience
Laci Phillips Newland

Laci Phillips Newland

ASCA Member

Laci discovered early that she loved speaking, entertaining, and creating connection with an audience. Today, she brings that same energy to the dental stage as a speaker, coach, and founding partner of Practice Dynamics. Laci began her journey in dentistry as a chairside assistant while working through college. As she moved from the clinical side into the business side of the practice, she gained hands-on insight into leadership, systems, communication, patient experience, and the numbers that drive success. That experience now fuels the practical education she shares with audiences across the country. Her programs are grounded in what she and her team actually coach practices on every day. Recognized as an influencer in the industry, Laci has been published in multiple dental publications and regularly collaborates on webinars, podcasts, workshops, and live events. Each time she takes the stage, her passion for dentistry, teams, and real-world growth comes to life through direct, actionable teaching.

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Before They Ever Sit Down: Building Trust, Value, and Loyalty Before Treatment Begins
Open to view video.  |  53 minutes
Open to view video.  |  53 minutes
You must register to access.
Quiz
10 Questions  |  3 attempts  |  8/10 points to pass
10 Questions  |  3 attempts  |  8/10 points to pass
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8 Questions
8 Questions Please make sure to complete the survey once you have finished watching the webinar for your certificate of completion and CEU in your profile.
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CE Certificate of Completion
Up to 1.00 credits available  |  Certificate available
Up to 1.00 credits available  |  Certificate available Download your continuing education certificate here.
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