Being Profitable with Google Ads & Creating Websites that Convert New Patients, Presented by: Lamar Woods
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Approved for 1.0 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
This course teaches dental practice leaders how to turn Google Ads and their website into one measurable patient-acquisition system. Attendees learn to choose profitable services, align search intent with ads and landing pages, avoid common targeting and platform mistakes, track results from click to acquired patient, and strengthen practice-side conversion through phone response, availability, booking, and show rates. The website section introduces a practical framework for building trustworthy, relevant, easy-tonavigate sites that attract the right patients and support profitable growth.
Course Learning Objectives:
Upon completion of this course, participants will be able to:
- Map the full patient-acquisition chain from ad click through acquired-patient value and profit.
- Evaluate which services deserve Google Ads budget using demand, economics, capacity, and patient fit.
- Identify targeting, search-intent, and message-match problems that waste advertising spend.
- Distinguish advertising, lead, practice, and business metrics—and prioritize the metrics closest to profit.
- Assess a dental website using the Presence, Useful, and Strategic classifications and the five-job framework.
- Diagnose practice-side conversion gaps involving phone response, appointment availability, booking, and show rates.
Lamar Woods
Founder
Adhere Patient Management
Lamar Woods is a healthcare marketing and technology strategist who helps private dental practices build stronger, more profitable patient relationships. As founder of Adhere Patient Management, he works with dental offices on patient acquisition, retention, internal marketing, loyalty programs, and in-house memberships. His background combines digital marketing with deep technical expertise, allowing him to connect advertising, website performance, operational capacity, and patient value into practical growth systems. Lamar’s sessions translate complex marketing concepts into clear, actionable decisions for dentists and office managers, helping teams attract the right patients, improve conversion, reduce insurance dependence, and create more durable practice profitability.
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