Converting Callers to New Patients, Presented by: Penny Reed
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Approved for .5 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
For most new patients, a phone call is one of the very first steps in their journey to your practice — and the team member who answers holds the key to making it count.
Converting Callers to New Patients equips dental office managers and their administrative teams with the communication strategies, scripting, and mindset shifts needed to turn inbound calls into scheduled appointments. From crafting an energizing greeting to navigating insurance questions with confidence, this program addresses the most common conversion roadblocks head-on.
Participants leave with actionable tools — including intake scripts, FAQs, and self-assessment checklists — ready to implement the same day
Course Learning Objectives:
Upon completing this program, participants will be able to:
- Identify and eliminate the most common assumptions and communication habits
that prevent callers from scheduling new patient appointments. - Apply proven telephone techniques — including enthusiastic greetings, rapportbuilding, and strategic open-ended questions — to increase call-to-appointment conversion rates
- Confidently guide callers through common concerns around insurance, fees, and treatment questions in ways that move the conversation toward scheduling.
- Implement a step-by-step new patient call protocol, using provided scripts and intake forms, to create a consistent and welcoming caller experience across the entire administrative team.
Penny Reed
President
Dental Growth Officer
Penny Reed is the Founder and President of Penny Reed – Dental Growth Officer, providing advisory services and training to practice owners and leaders in the dental profession. She also serves as Managing Director of Practice Growth Advisory at HealthStream Ventures, where she helps founder-led practices and emerging dental groups strengthen leadership, operational infrastructure, and strategic clarity as they prepare for the next phase of growth.
With more than 30 years of experience, Penny brings a behavior-based approach shaped by her background as a certified behavioral consultant with the Institute for Motivational Living and a former Dale Carnegie trainer. A former dental office manager, she serves on faculty for the Nash Institute for Dental Learning, is a Dentistry Today Leader in Dental Consulting, and the author of Growing Your Dental Business. A professional speaker, she is known for delivering practical, engaging programs on leadership, culture, and communication.