Going BIG with Ortho in Your Dental Practice, Presented by: Eric Fields

Approved for 1 CE towards AADOM Designations

This course can have a long-lasting impact on the growth of orthodontic treatment inside the general dental practice. The course provides a foundational approach built around speaking the consumer's language, with high-level communication and education skills. Implementing ideas in this program is not for a short-term benefit but a lasting impact on your practice's ability to start patients with clear aligners.

In this course, key strategies will be shared to begin the journey toward increased clear aligner ortho starts in your dental practice. We'll explore how to engage the new and re-care patients using effective verbiage and education skills.

• The discussion will look at the use of technology to tell the story of misalignment and how it's impacting the patient's oral health situation... not to mention smile esthetics.
• A big part of moving the patient's mind toward treatment acceptance is through consumer psychology. As consumers, we are influenced by how a message is shared with us to make us appreciate and purchase a product. The same is true in dentistry and health care.
• Presenting financial investment options can be a stumbling block for many dental practices and treatment coordinators. This presentation will spend time looking at verbal skills and presentation tools, combined with consumer psychology, to engage the patient in a practical solution.