Money Masterclass, Presented by: Cheryl McKenna
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Approved for 1 CE towards AADOM Designations
Merchant Advocate’s Cheryl McKenna has helped hundreds of AADOM members save money on credit card processing, while also empowering office managers to become the rock stars of their practices. During this presentation, Cheryl will go over her most important tips and tricks, including how to reduce the cost of merchant fees without having to switch processors. From the importance of PCI compliance and how it overlaps with HIPAA, to the implications of adopting a surcharge (fee passing program), Cheryl will be on hand to answer all your questions and speak about what she is seeing in the industry for 2024.
Course Learning Objectives:
- Common ways your processor overcharges you
- Explore the connection between PCI compliance and HIPAA regulations
- Learn how to protect your practice from a breach—and what it could cost you
- The pros and cons of passing on fees
- How to save your practice money and position yourself as an invaluable member of the office team
Cheryl McKenna
Director Of New Business
Cheryl McKenna of Merchant Advocate is a 24-year veteran of the merchant services industry and an expert in helping dental offices save money on credit card processing fees and electronic payments. She helps dental office managers uncover profit within their patient payment systems, creating measurable bottom-line contributions that can support career advancement, raises, bonuses, and stronger resumes.
Cheryl teaches and consults on all aspects of electronic payments, payment systems, and strategies to reduce costs and increase practice profitability. Known for bringing energy and humor to her work, she strives to make everyone she encounters smile, laugh, or both. She is honored to have worked with hundreds of AADOM practices over the past 11 years.
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