The Chosen Approach: Storytelling in Dentistry, Presented by: Sean Hammel

Approved for 1 CE towards AADOM Designations

This course explores the fundamental shift needed in dental marketing to stay competitive: adopting story-based marketing. Traditional dental marketing often focuses on services and features but lacks the emotional connection necessary to build trust and patient loyalty.

Through this presentation, attendees will learn why storytelling is the key to resonating with patients and standing out in a crowded marketplace. By leveraging story-based marketing, dental practices can address patient fears, create meaningful connections, and ultimately drive growth.

Most dental marketing efforts focus on getting your practice "seen" by potential patients. However, without a story-based strategy, there’s no guarantee that your practice will be "chosen." Participants will leave with a deep understanding of the principles of story-based marketing and why it is essential for the future success of their practices.

Course Learning Objectives:

• Understand the Key Differences Between Traditional and Story-Based Marketing
• Recognize why traditional dental marketing methods, focused on services and features, fail to create lasting patient connections. Learn How Storytelling Engages and Builds Trust with Patients
• Grasp the psychological power of storytelling in building emotional connections that foster trust and loyalty in dental practices. Identify the Role of Story-Based Marketing in Addressing Patient Fears
• Discover how addressing common patient fears through storytelling can reduce anxiety and encourage more patients to choose your practice. Develop a Strategy for Getting Your Practice 'Chosen,' Not Just 'Seen'
• Understand how to differentiate your practice from competitors by using storytelling to attract and retain patients, ensuring your practice is not only noticed but also selected. Recognize the Long-Term Impact of Story-Based Marketing on Practice Growth
• Learn how implementing story-based marketing leads to stronger patient relationships, higher conversion rates, and sustained growth for dental practices.