The Five Keys to Growing Your Dental Business, Presented by: Penny Reed
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Approved for 1.0 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
Sustainable growth comes from more than hustle. This strategic session explores the leadership, communication, and operational shifts that help dental practices spot missed opportunities, reduce friction, and grow with intention — without adding overhead or burnout. Attendees step back from the daily pace to see the whole practice and the handful of moves that create real momentum.
Course Learning Objectives:
- Identify the missed opportunities hiding inside everyday practice operations
- Apply the five leadership and operational shifts that create intentional growth
- Reduce the friction in systems that slows production and team momentum
- Build a growth plan that expands results while protecting the team from overhead and burnout
Penny Reed
President
Dental Growth Officer
Penny Reed is the Founder and President of Penny Reed – Dental Growth Officer, providing advisory services and training to practice owners and leaders in the dental profession. She also serves as Managing Director of Practice Growth Advisory at HealthStream Ventures, where she helps founder-led practices and emerging dental groups strengthen leadership, operational infrastructure, and strategic clarity as they prepare for the next phase of growth.
With more than 30 years of experience, Penny brings a behavior-based approach shaped by her background as a certified behavioral consultant with the Institute for Motivational Living and a former Dale Carnegie trainer. A former dental office manager, she serves on faculty for the Nash Institute for Dental Learning, is a Dentistry Today Leader in Dental Consulting, and the author of Growing Your Dental Business. A professional speaker, she is known for delivering practical, engaging programs on leadership, culture, and communication.