Treatment Presentation: Making it Easy for Patients to Say Yes to Treatment, Presented by: Brandi Williams, MAADOM

DISTINCTIONcast

Expert dental management knowledge from AADOM Distinction holders. 30 minutes of "cut to the chase" content for immediate and impactful education, ideas, and support for dental managers and administrators.

Please note: DISTINCTIONcasts are not eligible for CE.

The objective is to provide strategies to encourage patients to accept treatment, and to remove the stigma of having candid financial conversations.

We will discuss common barriers patients face, such as fear of cost, misunderstanding treatment benefits, dental anxiety, and lack of trust, emphasizing the difference between empathizing with patients and making assumptions about their financial situations.
Key strategies will include building trust through transparency, candor, and clear communication using simplified explanations and visual aids, and encouraging direct financial conversations.
We will also discuss the importance of training the business team to handle financial discussions without discomfort by implementing flexible payment options and third-party financing to ease financial burdens.

I am a firm believer in interactive role-playing scenarios to provide an opportunity to practice and improve these conversations.

Brandi Williams

Brandi Williams, MAADOM, is the founding president of the Oklahoma Society of Dental Professionals, an endorsed Dental Professional Learning Network by the American Association of Dental Office Management (AADOM), and a proud member of Women in DSO.

As Chief Growth Officer at Catalyst Dental Allies, a mid-size DSO in Oklahoma, Brandi has played a pivotal role in the company’s remarkable expansion from just four clinics in 2017 to forty-six clinics today, encompassing both specialty and general dental practices. Her 30-year tenure in the dental industry has been marked by a deep commitment to building successful practices and cultivating empowered teams. Known for her adaptability and results-driven approach, Brandi consistently exceeds financial and operational goals, championing innovative growth strategies in the ever-evolving dental landscape.

Brandi blends her appreciation for group practice with her AADOM passion, fostering collaboration and synergy between these two aspects.