You Run the Practice. Now Own the Revenue, Presented by: Zach Shelley
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You’re managing more than the schedule—you’re shaping the revenue of the entire practice. Most people think revenue cycle management lives in the back office, somewhere between claim submission and payment posting. But if you’re an office manager, you already know that’s not how it really works.
Revenue starts with you. It starts with how the schedule is built, how insurance is verified before the patient walks in, how clearly the team is aligned on treatment and documentation, and how confident financial conversations happen at the front desk.
The small decisions you make throughout the day don’t just keep the office running; they directly impact cash flow, case acceptance, and how quickly the practice gets paid.
This CE webinar is designed specifically for AADOM office managers who want to better understand—and take control of—that impact. We’ll walk through the full revenue journey, from the first call to the final payment, and show how your role connects every step of the way across the practice. If you’ve ever felt like you’re constantly putting out fires, chasing down information, or dealing with payment delays, this session will help you connect the dots—and show where you can take back control. Because revenue cycle management isn’t just a back-office function, it’s a reflection of how well the entire practice runs—and you’re at the center of it.
Your team is already doing the work to keep the practice running. This session shows how that work—especially in scheduling, eligibility, and communication—shapes revenue long before a claim is submitted.
Course Learning Objectives:
- See where revenue is gained—or lost—across your daily workflows
- Identify gaps in scheduling, eligibility, and communication that slow down payments
- Align your front office, clinical team, and billing processes to reduce friction.
- Lead your team with clearer accountability around financial outcomes
- Create more predictable, consistent revenue without adding more work
Zach Shelley
Zach Shelley is a dental industry leader, speaker, and entrepreneur who brings a rare blend of grit, leadership, and operational excellence to the practices and professionals he serves. After spending more than 15 years as a professional skateboarder, Zach transitioned into dentistry in 2009, starting as a dental technician before moving into practice management in 2020.
In under five years, Zach helped grow a general and pediatric dental practice from $3.4M to $7.8M, sharpening his expertise in revenue cycle management, team leadership, systems, and culture. Today, he serves as President of ZERO Dental Billing, a fully remote dental billing company based in North Carolina, where he helps practices reduce AR, improve collections, and build sustainable financial systems.
Known for his authentic leadership style and data-driven approach, Zach speaks regularly on topics such as leadership through adversity, creating team buy-in, operational accountability, and building unstoppable practice cultures.
Outside of dentistry, Zach is a devoted husband to his wife, Brittany, and a proud father of three boys, grounding his leadership philosophy in faith, family, and service.
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