
Leadership Unlocked: Setting Smarter Goals - Laura Nelson
This module lays the groundwork for effective goal setting by helping participants understand why goals often fail, how to identify meaningful goals, and how to build realistic action plans
using the SMARTER framework. Through reflection, practical strategies, and mindset alignment, learners will shift from vague intentions to structured, achievable outcomes.
Learning Objectives:
● Identify personal or team goals that have repeatedly stalled and understand the underlying causes
● Use the SMARTER framework to build clear, measurable, and motivating goals
● Distinguish between internal and external barriers to progress
● Learn the psychology behind successful goal achievement
● Create a realistic action plan with built-in evaluation and rewards
Approved for .5 CEU, AADOM is an AGD Pace Approved Provider (can be used towards AADOM Distinctions)

Laura Nelson, FAADOM
Laura Nelson is the award-winning, internationally renowned founder of Front Office Rocks™, a virtual training platform for dental teams that teaches office systems and methods to help practices achieve exceptional customer service.
With her interactive and innovative approach as the leader in Dental Front Office Solutions and Training, Laura has mentored thousands of dentists and dental team members to achieve unprecedented results in growth and empowered dentists and office managers to excel at performance-based hiring. An accomplished recruiting & management coach and highly renowned keynote speaker, she is the best-selling author of Step Away from the Drill, a book that has helped dentists understand & embrace the business side of dentistry.
Laura received her undergraduate degree from Eastern Michigan University in Human Resources and her master’s degree in organizational development from John Hopkins University focusing on leadership development and success. Laura is a member of the National Speakers Association, The Speaking Consulting Network, the Academy of Dental Management Consultants, and a fellow of the American Association of Dental Office Management.
Laura is the recipient of public speaking awards from The Speaking Consulting Network and Dentistry's Got Talent. She has also been recognized as one of Dental Products Report’s Top 25 Women in Dentistry.
Laura lives in Coronado, CA with her amazing husband, Chris. She enjoys traveling & exploring new destinations, fitness activities including Spartan races and also enjoys biking.
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