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Contains 3 Component(s), Includes Credits
Join an elite panel of MAADOMs and DAADOMs as they share the real-world strategies they use to co-lead successfully alongside their dentist owners.
DISTINCTIONcast
Expert dental management knowledge from AADOM Distinction holders. 30 minutes of "cut to the chase" content for immediate and impactful education, ideas, and support for dental managers and administrators.
Approved for .5 CEU, AADOM is an AGD Pace Approved Provider (can be used towards AADOM Designations)
What happens when dental owners and office managers truly get on the same page? Join an elite panel of MAADOMs and DAADOMs—Brittany Allen, Vanessa Escobar, Laurie Spitz, and Estella Go—as they share the real-world strategies they use to co-lead successfully alongside their dentist owners.
From creating a shared vision to setting aligned goals and tackling challenges together, this dynamic round table discussion—hosted by Penny Reed—will show you what it really takes to build leadership harmony and drive lasting practice success.
Don’t miss this opportunity to learn how top dental leaders are unlocking growth, teamwork, and a stronger future for their practices!
Sponsored by: CEDR HR Solutions
Penny Reed
Vice President of Membership and Events
AADOM
Penny Reed is a speaker, coach, and author of the book Growing Your Dental Business. She coaches dentists and their teams to increase their performance and create an office culture where the entire team looks forward to coming to work.
Penny has been coaching dentists and their teams since 1994. She has been named a Leader in Dental Consulting by Dentistry Today, from 2007 to 2017. She is a member of the Speaking Consulting Network, the National Speakers’ Association, and the American Association of Dental Office Managers.
Penny lives in Tennessee with her husband Rob and is the proud mom of Brooke and Savanah.
Brittany Allen
Brittany Allen, MAADOM, is an accomplished business director with a passion for both creativity and leadership. Holding an MBA (and Interior Design degree) from Baylor University, she works alongside her husband to manage a thriving multi-location private practice in East Texas. With a keen eye for detail and a strategic business mindset, she helps lead their practice to new heights while ensuring their mission of excellent leadership in both the office and the community is always at the forefront.
In her free time, Brittany enjoys traveling with her family, playing mahjong, and lounging with her beloved Persian cats. She believes in the power of family, leadership, and a strong sense of community to create lasting success both professionally and personally.
Vanessa Escobar, MAADOM
Vanessa Escobar, DAADOM, is a seasoned dental office manager with over 13 years of experience leading one of Central Florida’s most dynamic multi-provider dental practices. Since joining Winter Garden Smiles during its startup phase in 2011, Vanessa has been instrumental in growing the practice from two to fifteen operatories and leading a team of 30+ employees across both general and pediatric locations.
In her role, Vanessa oversees operations, finance, marketing, team development, and strategic growth. She is passionate about building strong office culture, enhancing the patient experience, and implementing systems that improve efficiency and accountability. Vanessa also brings a project management mindset to dental leadership, with a focus on scalable systems, process improvement, and leadership training.
Vanessa is the Founding President of the Central Florida Chapter of AADOM and was inducted into the prestigious DAADOM class of 2024, a national recognition for top-performing dental office managers. She remains actively engaged in the dental community and is a strong advocate for education, collaboration, and elevating the role of the office manager.
Outside the office, Vanessa enjoys spending time with her husband Ricardo and their children. She’s a proud dog mom to Zero and finds joy in singing, indoor cycling, traveling, and exploring new restaurants.Laurie Spitz
Laurie E. Spitz, MAADOM, is a rising DAADOM, and the entrepreneurial force behind Smileboston Cosmetic and Implant Dentistry, a premier three-doctor practice she co-founded with her husband, prosthodontist Dr. Steven D. Spitz, outside Boston, MA, 28 years ago. Leveraging her business, marketing, and public relations degree, Laurie has mastered every non-clinical aspect of practice management through formal education and hands-on experience over nearly three decades.
As an AADOM spouse, Laurie brings a distinctive dual perspective that enhances her practice management and organizational leadership approach. Her career trajectory includes building Smileboston from the ground up, successfully acquiring and later selling a second location, and strategically transitioning to an out-of-network business model—all while balancing life as a dedicated mother who once raised young children from a pack-and-play behind her desk.
When not driving practice excellence, Laurie pursues her passion for photography as an empty-nester of three adult children (30, 27, and 24), two rescue dogs, and an eclectic collection of reptiles and birds—including a Senegal parrot that has been part of the family for 40 years. Laurie and Steve just celebrated their 34th wedding anniversary in August 2025, marking another milestone in their personal and professional partnership.Estela Go
Estela Go, MAADOM, is the Chief Operations Officer of Go Family Dental, where she has spent the past 18 years driving growth and profitability through strategic business leadership. Known for her hands-on approach, Estela has optimized core operations—from patient scheduling to financial systems—resulting in a remarkable 100% reimbursement rate on dental claims.
Before entering the dental industry, Estela built a strong foundation in corporate finance, serving as both an Accounting Manager and Cash Management Manager. Her career is distinguished by a consistent ability to craft and execute business strategies that boost efficiency and deliver long-term success. Outside of her professional role, Estela is deeply committed to community engagement and leadership development. She serves as an Ambassador for the Anaheim Chamber of Commerce, sits on the Board of Directors for the Boys & Girls Club of Garden Grove, and is an active member of the Executive Association of Orange County.
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Transform Patients' Gum Health at Home: Specialized Patient Needs, Presented by: Stephanie Gans, DDS
This webinar is designed to help dental office managers play a more active role in patient care and practice success.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
Dr. Stephanie Gans presents a dynamic webinar designed to help dental office managers play a more active role in patient care and practice success. You’ll learn how to collaborate with your clinical team to recommend personalized homecare products, guide patients with evidence-based oral hygiene instructions, and improve compliance for better outcomes. This course will also cover the latest research on electric toothbrushes and stannous fluoride pastes—keeping your practice informed and forward-thinking.
Course Learning Objectives:
- Collaborate effectively with the clinical team to recommend personalized homecare products that enhance treatment outcomes
- Understand evidence-based oral hygiene instructions for various patient groups, facilitating informed discussions with patients
- Communicate the benefits of different electric toothbrushes to support product recommendations and patient compliance
- Implement strategies to improve patient adherence to homecare regimens, leading to better treatment results
- Stay updated on research regarding electric toothbrushes and stannous fluoride pastes to reinforce the practice's commitment to quality care and growth
Stephanie Gans, DDS
Dr. Stephanie Gans is a general dentist with more than a decade of experience in the industry. Graduating from The Ohio State University’s College of Dentistry in 2013, she advanced her training by completing a General Practice Residency at Saint Vincent Charity Hospital.
Prior to joining Proctor & Gamble in the Fall of 2018, she practiced dentistry in her hometown of Cleveland, Ohio. In her current role as Senior Scientist: Professional and Scientific Relations Manager for Crest + Oral-B, Stephanie aims to empower other dental professionals with recent advances in paste and power brushing technology to achieve her goal of improved oral health for all.
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Contains 2 Component(s)
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week’s resources:
1️⃣ Watch the PowerBite Video – A quick, inspiring reminder that self-care isn’t selfish—it’s strategic.
2️⃣ Download Your Free PowerSheet – Inside you’ll find:Guided Meditation for a fast, calming reset anytime you need it.
Self-Care Bingo filled with fun, doable actions to spark daily well-being.
Available to everyone this September—no membership required. Because your leadership radiates brightest when you recharge from the inside out.
#PowerBites #AADOMStrong #DentalLeadership #DentalOfficeManager #OMAM
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Contains 2 Component(s)
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week’s resources:
1️⃣ Watch the PowerBite Video – A quick, inspiring reminder that self-care isn’t selfish—it’s strategic.
2️⃣ Download Your Free PowerSheet – Inside you’ll find:Guided Meditation for a fast, calming reset anytime you need it.
Self-Care Bingo filled with fun, doable actions to spark daily well-being.
Available to everyone this September—no membership required. Because your leadership radiates brightest when you recharge from the inside out.
#PowerBites #AADOMStrong #DentalLeadership #DentalOfficeManager #OMAM
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Register
- Non-member - Free!
- Member - Free!
- FAADOM - Free!
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Contains 2 Component(s)
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week’s resources:
1️⃣ Watch the PowerBite Video – A quick, inspiring reminder that self-care isn’t selfish—it’s strategic.
2️⃣ Download Your Free PowerSheet – Inside you’ll find:Guided Meditation for a fast, calming reset anytime you need it.
Self-Care Bingo filled with fun, doable actions to spark daily well-being.
Available to everyone this September—no membership required. Because your leadership radiates brightest when you recharge from the inside out.
#PowerBites #AADOMStrong #DentalLeadership #DentalOfficeManager #OMAM
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- Non-member - Free!
- Member - Free!
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Contains 2 Component(s)
This Power Bite kicks off Week 1 of our OMAM Glow Up from the Inside Out campaign, open to all dental management professionals. In just a few minutes, you’ll learn how knowing your Work Love Language can boost your leadership, strengthen team connections, and create a culture of appreciation. Watch the video, download the free PowerSheet, and start your Glow-Up today!
This Power Bite is part of Week 1 of our OMAM Glow Up from the Inside Out campaign, available to all dental management professionals. In this quick, impactful video, we explore how understanding your Work Love Language can transform your leadership and team culture.
Take a few minutes to complete the Discover Your Work Love Language PowerSheet—it includes a fast, insightful quiz that reveals what truly motivates and energizes you as a leader. Once you know your own style of appreciation, you’ll be better equipped to recognize and respond to what your team members need too.
Share your results (and invite your team to do the same) to spark authentic communication, strengthen relationships, and create a workplace where everyone feels seen and valued. It’s a small step with a big impact—and the perfect way to kick off your OMAM Glow-Up.
#PowerBites #AADOMStrong #DentalLeadership #DentalOfficeManager #OMAM
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Contains 13 Product(s)
Power Bites are quick, 3-minute leadership videos for dental office managers, packed with expert tips and motivation. Each one includes a downloadable Power Sheet to help you take action with your team. Delivered weekly in your AADOM Insider and available anytime on eCampus.
Power Bites are quick, power-packed leadership videos created by AADOM specifically for busy dental office managers. Each video is under three minutes and delivers expert tips, motivational insights, or practical strategies you can use right away to lead your team and grow your practice.
Every Power Bite also comes with a downloadable Power Sheet—a simple worksheet to help you share the concept with your team, spark discussion, and put the idea into action.
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Contains 2 Component(s)
This week’s Power Bite introduces the “one-thing improvement mindset”—a simple but powerful approach to leadership and team growth. Instead of trying to fix everything at once, it encourages practice leaders to ask their team a focused question: “What’s one thing we can improve this week?” By identifying just one small, actionable change and testing it over five days, teams can build momentum, create shared wins, and foster a culture of continuous improvement without feeling overwhelmed.
In this Power Bite, we explore how small, consistent actions can lead to big shifts in your practice culture. Instead of overwhelming your team with multiple changes or complex initiatives, try asking one simple question: “What’s one thing we can improve this week?” This mindset encourages focus, ownership, and momentum—without the pressure of perfection. By identifying a single improvement, assigning accountability, and testing it over five days, you create space for progress and build team confidence. It’s a leadership strategy that’s easy to implement and incredibly effective. Download the companion PowerSheet to guide the process with your team and spark meaningful, bite-sized change.
#PowerBites #AADOMStrong #DentalLeadership #DentalOfficeManager
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Contains 2 Component(s)
True leadership is about progress, not perfection. By embracing vulnerability and showing up willing to learn, office managers can create a culture of growth and trust. This week’s PowerSheet includes a team discussion prompt, a “Progress Points” exercise, and a reminder you can use in your next huddle.
You don’t have to be perfect to lead—and chasing perfection might be holding you and your team back. In Power Bites Week 8, we explore how real leadership is built on progress, vulnerability, and a commitment to growth. Learn how to lead with intention, create a culture of continuous improvement, and give yourself permission to show up exactly as you are.
- Why perfectionism can slow down your leadership
- How vulnerability builds team trust and safety
- The power of modeling growth (not flawlessness)
- A simple way to reflect and take action with your team
- This week’s PowerSheet has prompts and tools to support your leadership journey
#PowerBites #AADOMStrong #DentalLeadership #DentalOfficeManager
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Contains 14 Product(s)
This program brings together real-world insight, practical strategy, and personal reflection.
Full Curriculum is Approved for 7.5 CE towards AADOM Distinctions or AGD/PACE CE.
Completion of each module will provide you with a Certificate of Completion for that module.
Leadership isn’t a destination—it’s a continuous journey of growth, clarity, and connection. Whether you're leading a team of five or fifty, Leadership Unlocked is designed to sharpen your leadership edge, deepen your self-awareness, and equip you with the tools to thrive in today’s ever-evolving dental practice environment.
This 14-module program brings together real-world insight, practical strategy, and personal reflection—starting with The Coachability Factor, an opening session by AADOM Executive VP Penny Reed, followed by twelve high-impact leadership modules led by dental industry expert Laura Nelson, and a targeted, clinical team leadership session presented by Stacey Singleton.
Each session is designed to be actionable, engaging, and aligned with the unique challenges faced by dental office managers and administrative leaders. Whether you’re new to leadership or ready to level up, Leadership Unlocked will help you tap into the leader within—and empower others to do the same.
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- Member - $799
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