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AI-driven workflows are already reshaping how dental offices run. This AADOM Certificate Course, sponsored by Henry Schein One, shows Dentrix users how to put those capabilities to work in real, practical ways.
Available to AADOM Members. If you are not a member yet, click HERE to see the options for becoming part of the AADOM Tribe.
Certificate not available for on-demand viewing.
AI-driven workflows are already reshaping how dental offices run. This AADOM Certificate Course, sponsored by Henry Schein One, shows Dentrix users how to put those capabilities to work in real, practical ways.
Designed for office managers and admin teams, this two-hour virtual training focuses on simplifying daily workflows, reducing manual tasks, and improving patient experience, collections, and reporting.
We’ll break it down into three key areas that impact your practice every day:
1. Patient Experience: Streamline scheduling, communication, and follow-up to keep patients engaged—without adding tasks.
2. Revenue Cycle: Improve eligibility, claims, and collections to get paid faster with less manual effort.
3. Analytics & Insights: Understand your numbers, spot issues sooner, and uncover opportunities using Dentrix reports.You can expect a practical, real-world session designed for teams who want to stay ahead—without feeling overwhelmed by change.
Because today, it’s not just about working more efficiently. It’s about working with intelligence built in.
What You’ll Learn:
- Spot workflow issues that slow down scheduling, check-in, and patient communication
- Improve eligibility checks, claims, and collections using Dentrix best practices
- Know which Dentrix reports matter—and how to use them
- Make small workflow and reporting changes that save time and reduce admin work
You’re in Dentrix all day—let’s make it easier, faster, and actually work for you.
$i++ ?>Pam Strahs
Practice Consultant II Instructor
Henry Schein One
Pam Strahs’ passion for dentistry began as a dental assistant in the 1980’s. Shortly thereafter, she was offered the opportunity to manage a general practice in Southern California, where she spent 22 years as their Practice Administrator. With her strong desire for continued personal growth and development, she certified as a Dentrix Trainer, and started her own Consulting Practice specializing in Staff Development. Pam is truly passionate about what she does and loves sharing her 35+ years of Industry knowledge to assist practices with increasing revenue, patient retention, decreasing staff turnover, and empower them to make decisions and take actions that bring them closer to their ultimate vision of growth and success.
$i++ ?>Sherry Rojas
Practice Consultant II Instructor
Henry Schein One
With over 30 years in the dental field, Sherry Rojas brings deep expertise in helping practices unlock the potential of their data to boost efficiency and profitability. Starting her career in San Diego as an administrative and clinical assistant, she quickly advanced to managing a busy esthetic and restorative practice in Beverly Hills. This hands-on experience, paired with her academic achievements—a bachelor’s from UC San Diego and a master’s from Alliant International University—shaped her passion for education. As a Certified Trainer for 17 years, Sherry excelled in sharing her insights and empowering dental teams. Her certifications in digital marketing from the Digital Marketing Institute and the American Marketing Association now allow her to bridge the gap between digital strategies and patient growth, guiding practices to connect with patients effectively and thrive in today’s competitive landscape.
$i++ ?>Katrina Beason
Practice Consultant II Instructor
Henry Schein One
With over fifteen years of experience in the dental industry, Katrina Beason brings knowledge and expertise to her role as a Henry Schein One Practice Consultant. Katrina began her career as a front office team member, where she developed a strong understanding of the processes essential to delivering optimal patient care. After graduating cum laude from The University of Alabama, she transitioned into managing a multi-doctor practice, gaining invaluable insight into the administrative and operational functions that drive a practice’s success. Katrina enjoys partnering with dental professionals to achieve measurable improvements in Key Performance Indicators (KPIs), ultimately contributing to efficiency and long-term success.
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Contains 3 Component(s), Includes Credits
Get a clear understanding of your role in risk management and explore how your daily actions can influence the outcome of potential legal claims.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
Dental administrative and clinical staff play a crucial role in ensuring patient safety and minimizing legal exposure in the dental practice. But are you aware of just how significant your impact is?
Get a clear understanding of your role in risk management and explore how your daily actions can influence the outcome of potential legal claims. From hiring and training to compliance, documentation and communication, we’ll explore the touchpoints where dental administrators can either help prevent or inadvertently contribute to professional liability.
You’ll learn foundational legal concepts, including what happens during a malpractice case and how dental staff may be named or involved in litigation. Through real-world closed claim case studies, you’ll analyze what went wrong, how outcomes were affected, and what practical strategies could have changed the story.
You’ll leave this session empowered with concrete tools to reduce personal and practice liability — while protecting patient care and your professional reputation.
Don’t be blind to potential risks. Learn how you can avoid liability for the practice and yourself.
Learning Objectives:
- Describe how dental administrators contribute to patient safety and legal risk
- Identify key stages of litigation where dental staff may be involved
- Apply real-world risk management strategies learned from closed professional liability claims
$i++ ?>Hanna Aronovich
Chief Marketing and Strategy Officer
Dental Assisting National Board and DALE Foundation
Hanna Aronovich, is the Chief Marketing and Strategy Officer of the Dental Assisting National Board (DANB) and its affiliate the DALE Foundation. She has been employed by DANB for over 15 years and by the DALE Foundation since its incorporation in 2010. Previously, she worked at Edelman on public relations and communications campaigns for numerous healthcare clients. She began her career as a writer and editor for business publications and has bachelor’s degree at the University of Illinois at Chicago.
$i++ ?>Dr. Julie Goldberg
Senior Dental Risk Specialist
Pharmacists Mutual Insurance Group
Dr. Julie Goldberg is the Senior Dental Risk Specialist at Pharmacists Mutual Insurance Group. With over 25 years of experience in clinical dentistry and the insurance industry, Julie understands the unique risks in the dental profession. She previously practiced as a general dentist in Illinois and Florida and has spent nearly a decade developing risk education programs for dental professionals.
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Contains 3 Component(s), Includes Credits
Learn the specific revenue and billing metrics you should be able to confidently explain without pulling reports or guessing.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
Office managers are expected to understand practice financial performance, yet few have ever been formally taught how to interpret the numbers that drive billing success. This course is designed to close that gap. In this practical and highly actionable session, attendees will learn the specific revenue and billing metrics they should be able to confidently explain without pulling reports or guessing. We will break down what each number means, what healthy versus unhealthy performance looks like, and how to quickly identify where breakdowns are occurring across insurance verification, claim submission, payment posting, denials, insurance aging, patient aging, and collections. Attendees will gain clarity on how to evaluate billing performance at a leadership level without needing to personally work claims or payments. This course focuses on oversight, accountability, and confidence, empowering office managers to lead billing conversations with doctors and teams, identify revenue risk early, and know exactly what to address when numbers are off. This session is designed to be implemented immediately in any practice environment, whether billing is handled in-house, outsourced, or hybrid.
Learn how to find hidden billing leaks, fix them fast, and lead your practice’s revenue with confidence using the numbers that matter.
Course Learning Objectives:
- Identify the key billing and financial metrics office managers are expected to know
- Interpret what each metric indicates about practice revenue health
- Recognize early warning signs of billing breakdowns before revenue is lost
- Determine which billing area to address first when performance is off
- Confidently explain billing performance to doctors and leadership
- Apply a repeatable monthly review process to evaluate billing success
$i++ ?>Ashley Bond
Co-Founder and Chief Dental Billing Officer
Wisdom Dental Billing
Ashley Bond is the co-founder and Chief Dental Billing Officer at Wisdom and the founder of Bond Dental Billing. With a background rooted in hands-on dental practice operations, she worked alongside her father in his dental practice and brings real world insight into the financial and operational challenges office managers face. Ashley is an active ASCA member through the AADOM Speaker Consulting Alliance and a consistent annual attendee of the AADOM conference. She is a trusted advisor to dental practices nationwide, specializing in revenue cycle oversight, billing performance analysis, and leadership level financial clarity. Ashley is a frequent national speaker known for delivering practical, data driven education that office managers can implement immediately.
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Contains 3 Component(s), Includes Credits
Uncover the facts and myths about Virtual Assistants (VAs) in dentistry.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
Join Reach CEO Cory Pinegar for an engaging conversation that uncovers the facts and myths about Virtual Assistants (VAs) in dentistry. In "The Good, The Bad, and The Ugly of Hiring Virtual Assistants", you'll explore how VAs can help dental practices increase productivity, lower costs, improve profitability, and elevate patient care. Additionally, Cory will address common concerns, including onboarding, communication, and team integration. This webinar provides valuable, practical insights to help you assess whether VAs are the right fit for your practice.
Front desks aren’t underperforming. They’re overloaded. The system is built to miss calls. The right support changes that.
Learning Objectives:
- Understand the Roles of Virtual Assistants (VAs): Identify the key responsibilities and functions of VAs in a dental practice setting.
- Evaluate the Benefits of VAs in Dental Practices: Analyze how VAs can improve productivity, reduce costs, and enhance patient care.
- Address Common Concerns About VAs: Recognize common misconceptions and challenges and learn strategies for overcoming them.
- Implement Effective VA Integration Strategies: Explore best practices for successfully integrating VAs into existing dental teams and workflows.
- Assess the Financial Impact of VAs: Examine VAs' cost-saving potential and role in mitigating rising operational expenses in dental practices.
- Making the Right Choice: Equip participants with insights to determine whether VAs are the right solution for their practice.
$i++ ?>Cory Pinegar
Chief Executive Officer
Reach
Cory Pinegar is Chief Executive Officer of Utah-based Reach, a groundbreaking dental service startup helping dental practices increase patient engagement and revenue. In 2016, at the age of 22, Cory struck gold and purchased the company for just one dollar. Since then, the visionary entrepreneur has grown Reach to a workforce of 200+ employees. Reach has been named one of the fastest-growing companies by Inc. 500 and has been recognized repeatedly by the Salt Lake Tribune as one of the Best Places to Work.
Cory sits on the boards of software-driven dental insurance verification company Verrific as well as The Parkinson's Foundation.
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Contains 3 Component(s), Includes Credits
Increase the odds of finding top talent for your office from external and internal sources.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
Many practices believe their biggest hiring challenge is a lack of candidates. In reality, most hiring struggles stem from internal gaps. Great candidates aren't only looking at your job ad, they're looking at the company as a whole. They want to work with and represent the best of the best offices in town. In this webinar, we'll discuss how to increase the odds of finding top talent for your office from external and internal sources!
Course Learning Objectives:
- Diagnose why strong candidates are not applying.
- Recognize where misalignment between expectations and reality exists.
- Build a simple framework for improving hiring outcomes and a path for future hires as well!
$i++ ?>Wendy Aldhamen
Founder and Owner
Career Elevation
Wendy is the founder of Career Elevation, a dental-specific recruiting and coaching company that helps practices build stronger hiring, interviewing, and onboarding processes. She works with dental leaders across the country to simplify hiring and create teams that thrive. Wendy is known for her practical, honest approach and her belief that great hiring starts with building a great business.
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Contains 3 Component(s), Includes Credits
See how fixing interoperability issues related to your membership solution can save time, reduce manual work, and improve data trust across your practice.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
Most dental practices and groups are operating under the illusion of integration. You’ve been told software "talks" to each other, yet your front desk still spends hours on manual double-entry, ledger reconciliation, and chasing sync errors.
This webinar will show how fixing interoperability issues related to your membership solution can save time, reduce manual work, and improve data trust across your practice.
What becomes possible when your systems don’t just integrate, but truly interoperate in real time? Register to find out.
Learning Objectives:
- The Integration Audit: Break down the technical differences between legacy "syncing" and modern API-first architecture.
- Operational De-risking: A checklist to identify manual touch-points in your current membership workflow that lead to ledger errors and insurance bloat.
- The Real-Time Standard: A live breakdown of the Clerri and Opendental embedded workflow as a case study in modern interoperability.
$i++ ?>Suzann Coley
Senior Customer Enablement Manager
Clerri
With more than a decade of experience in the dental industry, Suzann has done it all—from starting as a dental assistant to building and running revenue cycle departments for DSOs. This journey, fueled by a passion for training and development, led her to customer enablement. Suzann is a creative problem-solver at heart; there's nothing she loves more than helping people achieve their goals and thrive in the dental industry.
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Contains 3 Component(s), Includes Credits
Gain practical tools to close leadership gaps, reduce inefficiencies, and create a productive, collaborative team dynamic.
DISTINCTIONcast
Expert dental management knowledge from AADOM Distinction holders. 60 minutes of "cut to the chase" content for immediate and impactful education, ideas, and support for dental managers and administrators.
Approved for 1 CEU, AADOM is an AGD Pace Approved Provider (can be used towards AADOM Designations)
Exceptional leadership isn’t about “filling cavities” or applying quick fixes; it’s about building a solid foundation where your team can thrive. Understanding learning styles is the key to unlocking your team’s potential, enhancing communication, and creating harmony in your practice.
In this session, you’ll explore the “root cause” of team dynamics: how your learning style impacts your leadership and how to adapt to your team’s strengths. Is Sarah, your hands-on assistant, a “Doer” who thrives in action? Or is Jill, your steady hygienist, the “Problem Solver” who keeps her cool under pressure? By tailoring your leadership approach to match their learning styles, you’ll boost productivity and create a team that runs smoother than a freshly tuned handpiece.
Blending humor, hands-on strategies, and leadership tools, this session will leave you ready to inspire your team and drive results the moment you return to your practice.
Why Watch?:
Leadership isn’t just about managing, it’s about inspiring. Gain practical tools to close leadership gaps, reduce inefficiencies, and create a productive, collaborative team dynamic. Join us and crown your leadership with skills that will make your team and your practice smile!
Learning Objectives:
- Identify your learning style and how it influences your leadership approach.
- Learn techniques to uncover and adapt to your team members’ learning preferences.
- Explore strategies to boost team engagement, communication, and productivity.
- Address common challenges with practical, team-centered solutions.
- Walk away with actionable tools that will elevate your leadership game on Monday morning.
$i++ ?>Joanne Miles
Senior Investment Grade Practice Business Advisor
Productive Dentist Academy
Joanne Miles, DAADOM, RDA, is a dynamic force in dental practice growth, often described as the “Swiss Army knife of dentistry” for her versatile expertise and innovative solutions. With decades of experience helping practices nationwide, Joanne has mastered the art of guiding dental teams toward success, whether they’re launching a start-up or scaling a multi-practice organization.
Joanne is passionate about transforming dental practices by focusing on the pillars of success: team engagement, patient experience, leadership development, and operational excellence. Her proven methods empower dentists and their teams to grow with confidence, staying aligned with their core values and purpose.
A champion for elevating others, Joanne believes that the most successful practices thrive not only on numbers but on meaningful connections and a commitment to excellence.
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Contains 3 Component(s), Includes Credits
Learn how to optimize your insurance reimbursement and maximize your insurance revenue.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
When was the last time you negotiated with insurance payers? Has your practice lost revenue due to improperly submitted claims? If you are struggling with insurance reimbursement issues, you are not alone. According to a recent ADA study, 49.2% of dental practices report insurance reimbursement and delayed/denied payment as a challenge. Attend this webinar to learn from a Patterson Dental Navigate Business Services partner and expert in the dental industry how to optimize your insurance reimbursement and maximize your insurance revenue.
To thrive in the competitive dental landscape, mastering dental PPO fee negotiation, dental network credentialing, insurance verification, and dental billing is paramount. By attending this presentation, you will gain comprehensive insights and actionable strategies to navigate these crucial elements successfully.
Learning Objectives:
- Steps to maximize insurance revenue
- Common errors and roadblocks in revenue cycle management
- Dental billing best practices
$i++ ?>Harold Gornbein
Co-Founder
Apex Reimbursement Specialists
Harold Gornbein is Co-Founder of Apex Reimbursement Specialists, a consulting firm that works on behalf of dental practices with the specific goal of increasing revenue through PPO and DHMO fee schedule review, UCR fee setting, credentialing, and coding excellence. Harold has over 25 years of experience within the insurance industry. He resides in Baltimore, Maryland with his wife and five children.
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Contains 2 Component(s)
Stay on Track: Action Plan Coaching Series
You came to AADOM 2025 with big ideas—and left with even bigger goals. Now it’s time to put them into action!
Join us for this three-part coaching series with Penny Reed and Chavelle Galton-Rice, designed to keep you focused, supported, and moving forward on the goals you set for yourself and your practice at the AADOM Conference.
What You’ll Gain:
- Strategies to prioritize and implement your top takeaways
- Guidance on overcoming obstacles and gaining team buy-in
- Motivation and accountability to keep the momentum going
- A chance to share wins and challenges with your peers
$i++ ?>Penny Reed
President
Dental Growth Officer
Penny Reed is a former dental office manager with over 30 years of industry experience. She has worked as a coach, speaker, and consultant dedicated to elevating the role of dental leaders. Penny is the author of Growing Your Dental Business and has been recognized annually as a Dentistry Today Leader in Dental Consulting since 2007. Penny is passionate about empowering office managers through education, leadership, and community engagement.
$i++ ?>Chavelle Galton-Rice
Director of Membership & Education
AADOM
Chavelle Galton-Rice is a dental operations and education leader with more than two decades of experience across clinical support, front-office management, multi-site operations, and professional development. She serves as Director of Membership & Education for AADOM (American Association of Dental Office Management), where she focuses on member engagement and building meaningful learning experiences that support dental office leaders at every stage of their careers.
With a strong foundation in practice operations and a Master of Education in Education Technology and Instructional Design, Chavelle brings a practical, people-centered approach to education and leadership development. Her career includes leadership roles within both private practices and dental support organizations, where she partnered closely with doctors and management teams to promote operational consistency, team growth, and positive patient experiences across multiple locations.
When she’s not building programs or connecting with members, Chavelle can usually be found spending time with her family, tapping into her creative side, or binge-watching her favorite TV shows.
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Contains 3 Component(s), Includes Credits
Align the hygiene team's operations with your practice’s mission and goals
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
The hygiene department is a powerhouse within your practice, but many dental office managers struggle to fully unlock its potential. Now is the time to take control and transform your hygiene systems into a driving force for improved patient care and increased profitability.
This course, tailored specifically for dental office managers, offers actionable steps to optimize the performance of your hygiene department. Tiffany Wuebben, RDH, shares proven strategies to align the hygiene team's operations with your practice’s mission and goals. Gain insight into strategies to maximize patient retention, build capacity, and streamline care protocols that lead to exceptional clinical outcomes.
You will learn how to enhance patient-practice relationships through effective communication, proactive scheduling methods, and team alignment. Explore ways to leverage hygiene metrics to track performance, increase case acceptance, and improve overall practice profitability. By the end of this course, you’ll have the tools and insights to develop a high-performing hygiene department that contributes to both patient wellness and long-term financial success.
Learning Objectives:
- Understand how to position the hygiene department as a key profit center within the practice to support patient care and drive growth.
- Learn actionable strategies to achieve a hygiene schedule with consistent patient retention, including 100% reappointment and effective recall systems.
- Discover techniques for dental office managers to foster collaboration between providers, hygienists, and patients, creating seamless care protocols that lead to better outcomes.
- Identify essential hygiene performance metrics and how to use them to make data-driven decisions that increase both care quality and operational efficiency.
- Explore valuable adjunctive hygiene services that not only improve patient care but also significantly enhance the profitability of the hygiene department.
$i++ ?>Tiffany Wuebben
RDH
The Hygienepreneur
Tiffany Wuebben, RDH, Founder of The Hygienepreneur™, is an internationally recognized speaker, consultant, and author dedicated to advancing excellence in dental hygiene and comprehensive practice growth. With more than 30 years of experience, she blends two decades of clinical expertise with her background as an integrator and business strategist to help practices elevate performance, strengthen culture, and increase profitability through leadership and calibration.
Tiffany’s hands-on approach empowers hygienists, doctors, and administrators to operate with clarity, consistency, and confidence. She specializes in customized scheduling systems, accurate periodontal diagnosis, and modern adjunctive therapies that elevate patient care while driving measurable growth across the practice. Her award-nominated book, Hygienepreneur: The Dental Hygienist’s Guide to Achieving Career Success & Personal Transformation, outlines 25 lessons designed to help professionals master communication, leadership, and career fulfillment in today’s evolving dental landscape.
Her experience spans every role within the practice, including insurance coordination, treatment planning, and multi-office regional management, giving her a rare ability to align clinical excellence with strong business systems under one cohesive vision.
As co-author of the Amazon bestselling book Culture Catalyst: Your Competitive Edge for Unleashing Growth & Building High-Performing Teams, Tiffany inspires teams to lead with purpose, elevate culture, and create lasting success. Known for her engaging and practical teaching style, she continues to redefine how dental teams thrive by aligning systems, leadership, and heart.
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