Approved for 1 CE towards AADOM Designations

This course explores the fundamental shift needed in dental marketing to stay competitive: adopting story-based marketing. Traditional dental marketing often focuses on services and features but lacks the emotional connection necessary to build trust and patient loyalty.

Through this presentation, attendees will learn why storytelling is the key to resonating with patients and standing out in a crowded marketplace. By leveraging story-based marketing, dental practices can address patient fears, create meaningful connections, and ultimately drive growth.

Most dental marketing efforts focus on getting your practice "seen" by potential patients. However, without a story-based strategy, there’s no guarantee that your practice will be "chosen." Participants will leave with a deep understanding of the principles of story-based marketing and why it is essential for the future success of their practices.

Course Learning Objectives:

• Understand the Key Differences Between Traditional and Story-Based Marketing
• Recognize why traditional dental marketing methods, focused on services and features, fail to create lasting patient connections. Learn How Storytelling Engages and Builds Trust with Patients
• Grasp the psychological power of storytelling in building emotional connections that foster trust and loyalty in dental practices. Identify the Role of Story-Based Marketing in Addressing Patient Fears
• Discover how addressing common patient fears through storytelling can reduce anxiety and encourage more patients to choose your practice. Develop a Strategy for Getting Your Practice 'Chosen,' Not Just 'Seen'
• Understand how to differentiate your practice from competitors by using storytelling to attract and retain patients, ensuring your practice is not only noticed but also selected. Recognize the Long-Term Impact of Story-Based Marketing on Practice Growth
• Learn how implementing story-based marketing leads to stronger patient relationships, higher conversion rates, and sustained growth for dental practices.

Approved for 1 CE towards AADOM Designations

Passing on credit fees (also known as surcharging, cash discount, and dual pricing) has been a hot topic over the last few years and is only growing hotter. Some see fee passing as a way of offsetting the cost of doing business with credit cards, while others consider it an undue toll levied on loyal customers and clients. This eye-opening discussion will cover the pros and cons of these programs; including who truly benefits, compliance, and any legal requirements, helping you to make an informed decision for your practice.

Course Learning Objectives:

• Learn what fee-passing and surcharging programs are
• Find out who benefits the most
• What you need to know if you decide to surcharge
• How to stay compliant
• Identify what’s hiding in your merchant statements

Approved for 1 CE towards AADOM Designations

You don’t have to be a practice owner or manager to be a leader. Leadership is an inside job. In fact, every person in your office should be a leader as they influence patient care and work with each other. Self-Leadership is an essential skill for everyone who wants to be successful in the 21st Century. Based on The Nine Essentials of Significant Leadership©, this session focuses on the leadership characteristics that will be most important to success in the next thirty years.

The bottom-line results of reduced attrition, increased productivity, increased patient satisfaction and increased profitability will take care of themselves if you focus through the lens of The Nine Essentials and Internal Leadership.

This engaging and interactive session equips you with the foundation and skills you need to lead on a daily basis, whether you hold a leadership title or not.

Course Learning Objectives:

• Comprehend the concept of Internal Leadership as a guiding leadership principle
• Respond appropriately to team diversity, personality, and style challenges
• Identify the Nine Essentials of Significant Leadership© and how to use them to create a culture of respect and growth in the organization
• Lead UP when necessary

Ideal Audience:

• Practice Owners
• Practice Managers
• DSO executives looking for more results from their organization
• Front office staff who are looking to move into leadership
• Assistants and hygienists who guide and influence patient care

QUICKcast

Join dental coding experts, Dr. Jim DiMarino and Dr. Greg Grobmyer, for a 20-minute, high-impact QUICKcast designed to help dental practices boost revenue through effective CDT coding strategies. This session emphasizes the importance of up-to-date CDT coding resources and how routine fee rebalancing can significantly increase production without adding extra workload. Attendees will also uncover the dangers of using deleted or custom in-house codes and learn about two underutilized CDT codes that can enhance both patient care and practice profitability.

You'll walk away with strategies to maximize legitimate insurance reimbursements while minimizing risks. Plus, enjoy two exclusive bonus downloads:

• Practice Booster's CDT Quick Reference Guide – Stay updated with code changes from the last three years.
• Whitepaper: "Increasing Revenue in a Complex PPO World" – A comprehensive 23-page guide packed with actionable insights for maximizing reimbursements while navigating PPO challenges.

This AADOM QUICKcast is essential for dental office managers and their teams seeking to optimize coding efficiency and drive financial success in their practice.

Course Learning Objectives:

• Understand the need to maintain up-to-date CDT coding resources
• Learn how regular fee rebalancing can boost production without increasing workload
• Avoid the risks of using deleted and custom (in-house) codes
• Discover two underutilized CDT codes that can enhance both patient care and practice revenue
• Explore valuable resources to help maximize legitimate insurance reimbursements while minimizing compliance risks

Approved for 1 CE towards AADOM Designations

In today's rapidly evolving digital landscape, marketing for your dental practice can seem overwhelming. This LIVEcast cuts through the confusion, offering clear, actionable insights for dental office managers looking to boost their acquisition of new, high-value patients and lower their hard marketing costs.

Join Dr. Michael Silverman, founder and president of RAMP Results, as he shares his wealth of experience in dental marketing. With over 30 years of success in promoting his practice and hundreds of others, Dr. Silverman will guide you through the maze of ever-evolving digital and programmatic marketing tools and techniques.

Don't miss this opportunity to upgrade your patient acquisition toolkit and drive sustainable growth for your dental practice using cutting-edge, modern marketing strategies.

Course Learning Objectives:

• Identify and understand the 8 key elements of effective dental patient marketing
• Evaluate the true cost-effectiveness of various marketing tools and techniques
• Develop a diversified marketing approach that goes beyond single-channel solutions
• Implement strategies to make data-driven marketing decisions for your dental practice
• Learn the lingo you need to get your doctor on board with your recommendations

DISTINCTIONcast

Expert dental management knowledge from AADOM Distinction holders.  30 minutes of "cut to the chase" content for immediate and impactful education, ideas, and support for dental managers and administrators.

Please note: DISTINCTIONcasts are not eligible for CE.

Do you have a hard time implementing or getting your team to follow you or complete delegated tasks? Do you feel overwhelmed and not sure where to start? This course will give you real-time skills and tips on how to be an effective manager in your practice, resulting in your team wanting to follow your lead.

Approved for 1 CE towards AADOM Designations

In today's rapidly evolving work environments, fostering psychological safety is crucial for the well-being and productivity of employees. This webinar will explore the concept of psychological safety, its importance in the workplace, and practical strategies to create and maintain a psychologically safe environment. Participants will learn how psychological safety positively impacts team dynamics, innovation, and practice success.

Course Learning Objectives:

• Define and understand the concept of psychological safety
• Recognize the benefits of psychological safety for individuals and organizations
• Learn practical strategies and tools to create and maintain a psychologically safe work

Approved for 1 CE towards AADOM Designations

Customer service is one of the most powerful ways for any practice to differentiate itself and attract patients. Very few practices reach the “5-Star Customer Service” level, but when they do all aspects of practice performance improve. Customer Service is not simply about being nice to patients. It is a practice system that needs to be documented and integrated into the practice by a fully trained team and overseen by the Office Manager. The best practices offer outstanding customer service, which leads to their continued success year after year.

Exceptional customer service starts with building a customer service-oriented culture where specific actions take place every day. The truth is that many practices believe they have “5-Star Customer Service” but are really at the 3 or 4-star level. Patients can tell the difference, and they appreciate and are drawn toward practices that deliver the highest levels of customer service experience.

This presentation will include not only the philosophy behind building a customer service culture in your practice, but many practical strategies that can be used by Office Managers daily. Within 90 days of implementing the strategies taught in this seminar, the practice will begin to transform into an extraordinarily positive and energized environment that attracts more patients and generates plentiful positive reviews. A simple, no-cost technique to attract hundreds of positive reviews will also be explained along with numerous other pearls that can bring any practice up to the 5-Star Customer Service level.

Course Learning Objectives:

• Learn to build a customer service culture that will transform and differentiate the practice.
• Understand and implement specific customer service strategies to use with every patient every day to create a 5-Star Customer Service environment.
• Rapidly add hundreds of positive (5-Star) reviews for the practice by building and leveraging a foundation of outstanding customer service based on the principles of outstanding customer service.

Approved for 1 CE towards AADOM Designations

This course can have a long-lasting impact on the growth of orthodontic treatment inside the general dental practice. The course provides a foundational approach built around speaking the consumer's language, with high-level communication and education skills. Implementing ideas in this program is not for a short-term benefit but a lasting impact on your practice's ability to start patients with clear aligners.

In this course, key strategies will be shared to begin the journey toward increased clear aligner ortho starts in your dental practice. We'll explore how to engage the new and re-care patients using effective verbiage and education skills.

• The discussion will look at the use of technology to tell the story of misalignment and how it's impacting the patient's oral health situation... not to mention smile esthetics.
• A big part of moving the patient's mind toward treatment acceptance is through consumer psychology. As consumers, we are influenced by how a message is shared with us to make us appreciate and purchase a product. The same is true in dentistry and health care.
• Presenting financial investment options can be a stumbling block for many dental practices and treatment coordinators. This presentation will spend time looking at verbal skills and presentation tools, combined with consumer psychology, to engage the patient in a practical solution.

QUICKcast

Picture a world where managing appointments is no longer a headache but a seamless part of your practice. Get ready to debunk the myths about online scheduling as we introduce you to the game-changing Reserve with Google—a powerhouse tool that lets people book appointments within Google search results. This session is crafted specifically for Office Managers—the true backbone of every dental office—who are ready to level up their practice. We'll show you how to conquer common scheduling challenges with ease while keeping full control in your hands. Say goodbye to missed appointments and overwhelming admin tasks—this is the future of patient care, designed to make your life easier and your practice more efficient. Let us take you on this journey to lighten your load so you can shine in what you do best: ensuring top-notch care for your patients.

Course Learning Objectives:

• Implement 24/7 Booking Seamlessly: Discover how to integrate 24/7 appointment scheduling directly from Google search results so patients can book appointments anytime, even outside regular business hours.
• Simplify Administrative Tasks: Learn how ID and insurance card scanning reduces manual data entry errors, improves patient record accuracy, and saves valuable time.
• Boost Patient Satisfaction and Practice Visibility: Explore strategies to enhance patient experience through easy online booking and leverage Google’s platform to increase your practice’s online presence and attract new patients.