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Contains 3 Component(s), Includes Credits
This session will give you the practical knowledge and tools you need to spot outdated marketing strategies, adapt to the new patient journey, and keep your practice ahead of the curve.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
Your role as an office manager is at the center of keeping the schedule full, managing patient flow, and driving practice growth. But the marketing tactics that once supported those efforts—websites, SEO, even traditional ad campaigns—are quickly losing their impact in the AI era. Patients are now making decisions about their dental care before they ever pick up the phone, and if your practice isn’t positioned correctly, you may never even get the chance to compete.
This session will give you the practical knowledge and tools you need to spot outdated strategies, adapt to the new patient journey, and keep your practice ahead of the curve.
What You’ll Learn:
- The End of Traditional Funnels - Patients are no longer moving neatly from awareness → consideration → booking. In an AI-driven world, many are choosing their dentist before they ever call your office. You’ll learn how to adapt to this new decision-making process.
- The Zero-Click Reality - More and more, patients are getting answers directly from AI search results—never clicking through to your website. We’ll explore how to ensure your practice still shows up where it counts.
- Beyond Google: The Post-Search Era - From AI assistants to voice search to social platforms, patients are being guided by new technologies. Discover how to make sure your practice becomes the default recommendation across these emerging systems.
- The Authority Monopoly Method - It’s no longer enough to “rank for keywords.” You’ll learn how to help your practice control the broader digital narrative, so AI platforms and local search consistently highlight your office as the trusted choice.
- Understanding Today’s Patient Psychology - Today’s patients are more tech-reliant, impatient, and skeptical than ever before. We’ll break down how their behavior has changed—and what your front office can do to match these new expectations.
Why Attend?
This isn’t about adding one more marketing tactic to your already full plate. It’s about giving you, the office manager, the insights and tools to:
- Keep schedules full in an AI-driven marketplace
- Identify wasted marketing spend on outdated methods
- Position your practice to capture patients before competitors even know they’re looking
- The practices that embrace this shift will dominate their markets over the next decade. The ones that don’t will face rising costs, shrinking returns, and increasing frustration.
Warning: This session will challenge some of the “tried and true” marketing methods you may be used to. If you’re committed to yesterday’s strategies, be prepared to rethink your approach.
The marketing playbook has changed—learn how to keep your schedule full in the AI era of zero-click searches.
Course Learning Objectives:
- Identify outdated dental marketing tactics that reduce ROI and hinder patient acquisition.
- Explain how AI-driven search is reshaping the way patients find and choose dental providers.
- Describe the “zero-click” patient journey and outline strategies to capture patients who never visit the practice website.
- Discover how to apply methods to improve visibility across AI assistants, voice search, and social recommendations.
- Analyze shifts in patient psychology and decision-making to enhance front office communication and scheduling.
- Develop a step-by-step action plan to future-proof the practice’s marketing strategy.
Patrick McDonald
Patrick McDonald, Head of Strategic Growth
RAMP Results
Patrick McDonald is a seasoned marketing strategist and former broadcast executive who now helps dental practices grow through clear, effective digital advertising. After leading one of the nation’s top-performing sales teams in local TV, Patrick transitioned into the digital world where he now works with dentists across the country to simplify marketing, generate better leads, and increase case value.
He’s known for making complex marketing concepts easy to understand — no fluff, no jargon, just results. Patrick currently serves as a Practice Growth Advisor with RAMP, a dental marketing agency focused on helping practices grow smarter, not just louder.
When he’s not building lead funnels or analyzing campaigns, Patrick is a proud husband, father of five, seasoned baseball coach, and a former U.S. Marine. He brings the same focus, energy, and real-talk approach to every presentation — always with one goal in mind: helping motivated dental practices grow.
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Contains 3 Component(s), Includes Credits
Discover the secrets to make the last three months of the year, the best 3 months of the year.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
October, November, and December can be 3 of the most challenging months of the year with holidays, benefits expiring, insurance changes, closing the year, etc.
Discover the secrets to make the last three months of the year, the best 3 months of the year with “The 4th Quarter Checklist”.
Course Learning Objectives:
- Implement proven strategies to boost practice production immediately
- Identify and avoid common mistakes when addressing patients’ remaining benefits
- Recognize and utilize the most overlooked procedure in dentistry to drive year-end growth
- Apply communication skills to avoid harmful phrases during the holiday season
- Prioritize and engage with a key patient group requiring special year-end attention
Steven J. Anderson
Founder
Total Patient Service Institute
Steven J. Anderson, founder of the Total Patient Service Institute, is a leading authority on patient service and communication in dentistry. For over 30 years, he has spoken worldwide, trained thousands of practices, authored five books, and created dozens of learning programs. Co-founder of Crown Council and Smiles for Life (raising $52M+ for children’s charities), Steven was named “Dental Businessman of the Year.” Engage your team with his proven, practice-growing strategies today!
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Contains 3 Component(s), Includes Credits
Tools to reduce your daily stress, get your team to step up without micromanaging, and create an environment where people take initiative instead of waiting to be told what to do.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
You know that feeling when everything just clicks? When your team anticipates what needs to happen before you even ask? When you're not constantly putting out fires?
That's what happens when your team doesn't just show up to work but actually owns the success of your practice.
As an office manager, you're juggling everything while keeping everyone motivated. It's exhausting when you feel like the only one who truly cares. But what if your entire team felt that same sense of ownership?
Join this webinar for practical strategies that actually work. You'll get tools to reduce your daily stress, get your team to step up without micromanaging, and create an environment where people take initiative instead of waiting to be told what to do.
The result? A genuinely engaged team, smoother operations, happier patients, and a practice where you're leading instead of just surviving.
Ready to stop being the only one who cares and start building a team that shares your vision?
Course Learning Objectives:
- Stop feeling like you’re the only one who cares : See how engaged teams actually boost productivity, keep patients happy, and reduce turnover (it's more dramatic than you think).
- Get your team to think like owners: Simple strategies to get staff making smart decisions and solving problems without running to you first.
- Help your team see the bigger picture: Connect daily tasks to what really matters so work feels meaningful, not just busy.
- Ask the right questions: Learn the coaching conversations that spark initiative instead of creating more dependency on you.
- Start tomorrow: Walk away with simple habits you can use immediately to build this ownership culture in your practice.
Mandy Deden
Director of Professional Services
Spear Education
Mandy Deden, Spear’s Director of Professional Services, leads a national team of consultants focused on elevating dental teams through leadership development and strategic practice coaching. With over a decade in the dental industry, including roles as a dental assistant and office manager, she brings deep, practical insight. Deden is a sought-after speaker known for energizing teams and leading sessions on improving team dynamics, strengthening communication, and aligning operations with clinical goals to drive practice success and deliver exceptional patient care.
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Contains 3 Component(s), Includes Credits
This session will challenge the way you think about leadership and equip you with practical strategies to help your team thrive.
DISTINCTIONcast
Expert dental management knowledge from AADOM Distinction holders. 30 minutes of "cut to the chase" content for immediate and impactful education, ideas, and support for dental managers and administrators.
Approved for .5 CEU, AADOM is an AGD Pace Approved Provider (can be used towards AADOM Designations)
Great leaders know that true success doesn’t come from doing it all themselves — it comes from multiplying their impact through others. This session will challenge the way you think about leadership and equip you with practical strategies to help your team thrive.
Erika Pusillo, DAADOM, will guide you through how to harness the multiplier effect of leadership. When you invest in people, the results extend far beyond what one individual could ever achieve alone. You’ll walk away not just inspired, but with tools you can implement right away to strengthen your practice.
Learning Objectives:
- Recognize the multiplier effect of leadership – Understand how empowering others creates exponential growth.
- Apply practical strategies for developing team members – Learn how to grow skills, confidence, and ownership within your team.
- Shift from doing to empowering – Explore how to stop being the sole problem-solver and instead foster a culture where your team drives growth and success.
Erika Pusillo, DAADOM
Erika Pusillo has dedicated over 16 years to the dental industry, bringing expertise in leadership, operations, and patient experience. She serves as the Operations Director for Spodak Dental Group, where she helps lead a world-class team focused on innovation and exceptional care. Erika is a proud DAADOM (Diplomate of the American Association of Dental Office Management), a Green Leader Award recipient (2023), and was recognized as a Practice Administrator of Distinction for her excellence in practice leadership and culture
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Contains 3 Component(s), Includes Credits
Discover 4 proven ways to attract the right patients, book more appointments, and keep them loyal – all while making each day smoother for your team.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
A full schedule doesn’t have to mean burnout. Yet many dental practice leaders work harder without seeing better results. In this fast-paced session, you’ll discover 4 proven ways to attract the right patients, book more appointments, and keep them loyal – all while making each day smoother for your team. Learn simple strategies to boost your online visibility, convert inquiries quickly, create unforgettable patient experiences, and keep your chairs full through repeat visits and referrals.
You’ll also get a bonus tip that can help you take your growth even further with no extra effort. Plus, every attendee will receive a free copy of our “10x Your Dental Practice Growth” ebook, packed with strategies you can start using right away.
Walk away knowing exactly where to focus your energy to grow your practice without adding stress.
What you’ll gain by attending:
- Be Found: Make sure the right patients can find your practice online
- Convert Fast: Turn inquiries into appointments with less hassle
- Deliver Wow: Give patients an experience they’ll remember and share
- Multiply Loyalty: Keep patients returning and referring friends
- Bonus Tip: Boost results even more with minimal extra effort
Course Learning Objectives:
- Make your practice easier to find online and attract the patients you want
- Streamline your booking process to convert more inquiries into appointments
- Deliver exceptional patient experiences that encourage return visits, positive reviews, and referrals
- Maximize retention and referrals so chairs stay full without extra effort
- Apply a bonus tactic to boost growth and results with minimal added work
Jon Flores
Senior Product Manager
Practicetek
Jon Ortega-Flores is Senior Product Manager at PracticeTek, driving the strategy and roadmap for Doctible. Since joining in 2017, he’s worked across Sales, Support, QA, and Product, giving him a full view of the customer journey. Jon partners with teams across the company to ensure Doctible helps dental practices grow and thrive. He is based in San Diego, California.
Ebisa Godana
Account Sales Manager
Doctible
Ebisa Godana is the Account Sales Manager at Doctible with over 4 years of experience in healthcare marketing. Having worked in almost every department at Doctible, from website building to ads consulting and account management, he has gained deep insights into improving healthcare offices’ online presence through strategic SEO and advertising. Passionate about helping offices grow, Ebisa is dedicated to empowering healthcare providers with the tools they need to succeed.
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Contains 3 Component(s), Includes Credits
Join an elite panel of MAADOMs and DAADOMs as they share the real-world strategies they use to co-lead successfully alongside their dentist owners.
DISTINCTIONcast
Expert dental management knowledge from AADOM Distinction holders. 30 minutes of "cut to the chase" content for immediate and impactful education, ideas, and support for dental managers and administrators.
Approved for .5 CEU, AADOM is an AGD Pace Approved Provider (can be used towards AADOM Designations)
What happens when dental owners and office managers truly get on the same page? Join an elite panel of MAADOMs and DAADOMs—Brittany Allen, Vanessa Escobar, Laurie Spitz, and Estella Go—as they share the real-world strategies they use to co-lead successfully alongside their dentist owners.
From creating a shared vision to setting aligned goals and tackling challenges together, this dynamic round table discussion—hosted by Penny Reed—will show you what it really takes to build leadership harmony and drive lasting practice success.
Don’t miss this opportunity to learn how top dental leaders are unlocking growth, teamwork, and a stronger future for their practices!
Sponsored by: CEDR HR Solutions
Penny Reed
Vice President of Membership and Events
AADOM
Penny Reed is a speaker, coach, and author of the book Growing Your Dental Business. She coaches dentists and their teams to increase their performance and create an office culture where the entire team looks forward to coming to work.
Penny has been coaching dentists and their teams since 1994. She has been named a Leader in Dental Consulting by Dentistry Today, from 2007 to 2017. She is a member of the Speaking Consulting Network, the National Speakers’ Association, and the American Association of Dental Office Managers.
Penny lives in Tennessee with her husband Rob and is the proud mom of Brooke and Savanah.
Brittany Allen
Brittany Allen, MAADOM, is an accomplished business director with a passion for both creativity and leadership. Holding an MBA (and Interior Design degree) from Baylor University, she works alongside her husband to manage a thriving multi-location private practice in East Texas. With a keen eye for detail and a strategic business mindset, she helps lead their practice to new heights while ensuring their mission of excellent leadership in both the office and the community is always at the forefront.
In her free time, Brittany enjoys traveling with her family, playing mahjong, and lounging with her beloved Persian cats. She believes in the power of family, leadership, and a strong sense of community to create lasting success both professionally and personally.
Vanessa Escobar, MAADOM
Vanessa Escobar, DAADOM, is a seasoned dental office manager with over 13 years of experience leading one of Central Florida’s most dynamic multi-provider dental practices. Since joining Winter Garden Smiles during its startup phase in 2011, Vanessa has been instrumental in growing the practice from two to fifteen operatories and leading a team of 30+ employees across both general and pediatric locations.
In her role, Vanessa oversees operations, finance, marketing, team development, and strategic growth. She is passionate about building strong office culture, enhancing the patient experience, and implementing systems that improve efficiency and accountability. Vanessa also brings a project management mindset to dental leadership, with a focus on scalable systems, process improvement, and leadership training.
Vanessa is the Founding President of the Central Florida Chapter of AADOM and was inducted into the prestigious DAADOM class of 2024, a national recognition for top-performing dental office managers. She remains actively engaged in the dental community and is a strong advocate for education, collaboration, and elevating the role of the office manager.
Outside the office, Vanessa enjoys spending time with her husband Ricardo and their children. She’s a proud dog mom to Zero and finds joy in singing, indoor cycling, traveling, and exploring new restaurants.Laurie Spitz
Laurie E. Spitz, MAADOM, is a rising DAADOM, and the entrepreneurial force behind Smileboston Cosmetic and Implant Dentistry, a premier three-doctor practice she co-founded with her husband, prosthodontist Dr. Steven D. Spitz, outside Boston, MA, 28 years ago. Leveraging her business, marketing, and public relations degree, Laurie has mastered every non-clinical aspect of practice management through formal education and hands-on experience over nearly three decades.
As an AADOM spouse, Laurie brings a distinctive dual perspective that enhances her practice management and organizational leadership approach. Her career trajectory includes building Smileboston from the ground up, successfully acquiring and later selling a second location, and strategically transitioning to an out-of-network business model—all while balancing life as a dedicated mother who once raised young children from a pack-and-play behind her desk.
When not driving practice excellence, Laurie pursues her passion for photography as an empty-nester of three adult children (30, 27, and 24), two rescue dogs, and an eclectic collection of reptiles and birds—including a Senegal parrot that has been part of the family for 40 years. Laurie and Steve just celebrated their 34th wedding anniversary in August 2025, marking another milestone in their personal and professional partnership.Estela Go
Estela Go, MAADOM, is the Chief Operations Officer of Go Family Dental, where she has spent the past 18 years driving growth and profitability through strategic business leadership. Known for her hands-on approach, Estela has optimized core operations—from patient scheduling to financial systems—resulting in a remarkable 100% reimbursement rate on dental claims.
Before entering the dental industry, Estela built a strong foundation in corporate finance, serving as both an Accounting Manager and Cash Management Manager. Her career is distinguished by a consistent ability to craft and execute business strategies that boost efficiency and deliver long-term success. Outside of her professional role, Estela is deeply committed to community engagement and leadership development. She serves as an Ambassador for the Anaheim Chamber of Commerce, sits on the Board of Directors for the Boys & Girls Club of Garden Grove, and is an active member of the Executive Association of Orange County.
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Contains 3 Component(s), Includes Credits
Transform Patients' Gum Health at Home: Specialized Patient Needs, Presented by: Stephanie Gans, DDS
This webinar is designed to help dental office managers play a more active role in patient care and practice success.
Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations)
Dr. Stephanie Gans presents a dynamic webinar designed to help dental office managers play a more active role in patient care and practice success. You’ll learn how to collaborate with your clinical team to recommend personalized homecare products, guide patients with evidence-based oral hygiene instructions, and improve compliance for better outcomes. This course will also cover the latest research on electric toothbrushes and stannous fluoride pastes—keeping your practice informed and forward-thinking.
Course Learning Objectives:
- Collaborate effectively with the clinical team to recommend personalized homecare products that enhance treatment outcomes
- Understand evidence-based oral hygiene instructions for various patient groups, facilitating informed discussions with patients
- Communicate the benefits of different electric toothbrushes to support product recommendations and patient compliance
- Implement strategies to improve patient adherence to homecare regimens, leading to better treatment results
- Stay updated on research regarding electric toothbrushes and stannous fluoride pastes to reinforce the practice's commitment to quality care and growth
Stephanie Gans, DDS
Dr. Stephanie Gans is a general dentist with more than a decade of experience in the industry. Graduating from The Ohio State University’s College of Dentistry in 2013, she advanced her training by completing a General Practice Residency at Saint Vincent Charity Hospital.
Prior to joining Proctor & Gamble in the Fall of 2018, she practiced dentistry in her hometown of Cleveland, Ohio. In her current role as Senior Scientist: Professional and Scientific Relations Manager for Crest + Oral-B, Stephanie aims to empower other dental professionals with recent advances in paste and power brushing technology to achieve her goal of improved oral health for all.
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Contains 2 Component(s)
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week’s resources:
1️⃣ Watch the PowerBite Video – A quick, inspiring reminder that self-care isn’t selfish—it’s strategic.
2️⃣ Download Your Free PowerSheet – Inside you’ll find:Guided Meditation for a fast, calming reset anytime you need it.
Self-Care Bingo filled with fun, doable actions to spark daily well-being.
Available to everyone this September—no membership required. Because your leadership radiates brightest when you recharge from the inside out.
#PowerBites #AADOMStrong #DentalLeadership #DentalOfficeManager #OMAM
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Contains 2 Component(s)
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week’s resources:
1️⃣ Watch the PowerBite Video – A quick, inspiring reminder that self-care isn’t selfish—it’s strategic.
2️⃣ Download Your Free PowerSheet – Inside you’ll find:Guided Meditation for a fast, calming reset anytime you need it.
Self-Care Bingo filled with fun, doable actions to spark daily well-being.
Available to everyone this September—no membership required. Because your leadership radiates brightest when you recharge from the inside out.
#PowerBites #AADOMStrong #DentalLeadership #DentalOfficeManager #OMAM
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- Member - Free!
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Contains 2 Component(s)
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week in the OMAM Glow-Up: Accelerate Your Growth Journey, we’re focusing on Time & Energy Management—because even the best leaders need intentional moments to restore their energy. Leadership takes fuel, and without regular resets, burnout is inevitable. Small actions—like stepping outside for a few minutes or taking a deep breath before your next task—can completely shift your day.
This week’s resources:
1️⃣ Watch the PowerBite Video – A quick, inspiring reminder that self-care isn’t selfish—it’s strategic.
2️⃣ Download Your Free PowerSheet – Inside you’ll find:Guided Meditation for a fast, calming reset anytime you need it.
Self-Care Bingo filled with fun, doable actions to spark daily well-being.
Available to everyone this September—no membership required. Because your leadership radiates brightest when you recharge from the inside out.
#PowerBites #AADOMStrong #DentalLeadership #DentalOfficeManager #OMAM
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